Turn Me Red

We searched high and low to find a grape varietal that would deliver a fresh and unforgettable taste experience for our wine drinker.

We found a grape within the borders of Austria that met our high standards.

From the first sip, the little Zweigelt grape, so innocent and undiscovered, filled our palates with robust flavor and sensual spice. Our cheeks turned red and we were in love.

We chose the Zweigelt grape for several reasons:

• Zweigelt is a very unique and appealing grape variety only grown in Austria.
• There has been an interest in the variety by international wine gurus
• Zweigelt, the most grown red grape varietal in Austria, is a crossing of Blaufrankish (Gamay) and St. Laurent
  (similar to Pinot Noir) created in 1922 by Fritz Zweigelt and is regarded as the red Austrian grape par excellent
• Very approachable and charming to drink, our 2004 Turn Me Red is a robust burst of seductive fruit.
• The smooth edge of the tannins create a lust of subtle cocoa, cherry fruit, anise, and plums.

PDF Turn Me Red Press Release (36 KB)

Wine Description:
PDF 2005 Sellsheet (12 KB)
PDF 2006 Sellsheet (41 KB)
PDF Turn Me Red Shelf Talker (120 KB)

Country of Origin — Austria
Austria is a country that is getting a lot of attention and recognition in the wine industry right now.

TURN ME RED IS A NEW LOOK AT A UNIQUE AUSTRIAN RED.

Hans Nittnaus is one of Austria's premier grape producers who has created some of the most award winning wines throughout all of Burgenland Austria. Turn Me Red is proud to be working with Nittnaus on the creation of this unique new approach to Austrian red wine for an American market.

Zweigelt is Austria’s highly acclaimed red and is grown in the warmest wine growing region called Gols.

Austria provides the perfect growing conditions for this unique and appealing red grape par excellence, delivering a consistent yield which also provides for consistency in palate that meets the high standards for our true red.

Design
To represent the fun and seductive qualities found in the bottle on our label, we came up with a label concept based on the free-spirited playful, sexy innocence of the 50's style pin-up girl.
We made the decision to bottle our product with a screw cap to make it convenient and fun for consumers to enjoy this sultry red at any occasion and under any circumstance. In addition, as you know, the screw cap prevents corkage and allows for a more consistent quality of product. More and more wines in the market are being bottled with screw caps, and we felt that because our goal is to be on the cutting edge of the industry, the screw cap was the obvious choice.

Seductive
Take a look at the girl on the label for a moment. She’s classy, sophisticated, and yet portrays a sort of innocent seductiveness or romantic playfulness.
Continuing to strive to deliver a new, unique and fun experience for our consumer, we chose a marketing plan that is as exceptional and one of a kind as our product.
Unlike any wine brands on the market today, Turn Me Red is unique in that Vivian, our live spokesperson, represents the brand. Turn Me Red is a live in person brand that will be marketed as such.
Promotions, press and photo opportunities surround Turn Me Red, and we welcome public appearance opportunities to support the brand.
Tantalizing the taste buds, from start to finish, this sultry red will invigorate your palate and provide you with the abundant pleasure you’ve been looking for in a wine.
Open a bottle with your true love and remember when you blushed with the anticipation of loves first kiss on your lips.